Empowering women in Germany
Research shows that on average women live longer and earn lower salaries – which is why they have special needs when it comes to finances. And although some progress has been made, many women remain insecure about finance.
In Germany, we are improving the financial awareness of women and helping them to make autonomous decisions. UniCredit HypoVereinsbank has launched a series of educational initiatives targeted specifically at women, including customer events, webinars for customers and employees, and an awareness campaign under the #EmbraceEquity hashtag. In addition, the bank has transformed how it engages with women, using customer questions such as “What if we separate?” to open the door to conversations around issues including pension provision.
Educate yourself on the subject of finance and pass on your knowledge to others. And most importantly: invest whatever you can spare.”
Financial experts
By proactively addressing the issues that concern our customers, we create a basis of trust. We help them manage their financial risks in turbulent times like now. In this way, we give our customers back a bit of security and control - and the answers to the questions and concerns of our time.”
Business Marketing & Customer Experience, UniCredit HypoVereinsbank