Successful transformation means being willing to change the ways we work. In Hungary, for example, this meant restructuring our sales team to boost client acquisition.

Under the new structure – which involves the regional manager of the Direct Sales Force being solely responsible for client acquisition – we have doubled the number of new clients from this source. For example, as a key part of our sales activity, we launched a unique “increase your salary with UniCredit” offer which led to more than 600 existing corporate clients signing contracts. We also doubled the number of direct sales force agents during the period, ensuring a strong personal on-site presence at target companies.

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The game changer to unlock acquisition potential was to do things differently: value proposition, way of working and network presence was tackled to unlock potential.”

Csaba Kiss

Head of Retail Network

Advising a blue-chip multinational

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