In Serbia, our commitment to great customer focus took an unusual form. Through the "Lucky Cash Loan from UniCredit Bank" competition, we paid off the cash loans of five customers, up to a value of €10,000 each. 

To enter, customers had to suggest ideas for improving the quality of life in the local community, and we awarded prizes for the best ideas and proposals. The winners were decided by a committee and the winning idea – to equip the oncology department of the General Hospital in the town of Paraćin – is now being implemented. The competition has been so successful that its second edition is already underway.

We wanted to promote the cash loan, one of the traditional banking products, in an innovative and special way. As a bank for which community empowerment is one of the main pillars of our business, we aim to add value to this campaign and provide an opportunity for our clients to propose ideas for improving the conditions of their local community.”

Rastko Nicić

Member of the Management Board and Head of Retail at UniCredit Bank Serbia

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