Becoming the main sponsor of the San Carlo Theatre in Naples
The art of social and economic development
UniCredit is committed to promoting art in all its forms, and is the main sponsor of the San Carlo Theatre in Naples, Italy – a UNESCO World Heritage site and the oldest opera house in Europe and the world. The support of this prestigious opera house enriches our commitment to promoting art in all its forms and is part of our broader efforts to support culture as a driver of social and economic development.
We recognise that investing in cultural and economic development will lead to a more sustainable future, fostering participation, creating a sense of belonging, and promoting the well-being of the communities where we operate – making good on our Purpose of Empowering Communities to Progress.
Our Bank is proud to support culture as a driver of social, economic and sustainable development of the communities and territories we serve.
The Officine San Carlo, a project by the San Carlo theatre – and of which UniCredit is the main sponsor – is an example of our commitment. Officine San Carlo was born from a social project of urban regeneration, which transformed the former Cirio di Vigliena establishments in Naples into an innovative structure open to young people – who can participate for free in various laboratories, workshops, educational and training activities.
Music and entertainment, photography, theatre, creative writing and picture storytelling workshops, architectural and urban design workshops, video production, graphic design, seminars on performing arts, public space, and copyright are also supported by UniCredit. These are activities and projects of tremendous significance for the personal and professional progress of young people.
In 2023 the San Carlo theatre organised an Open Day exclusively 17-26-year-old family members of UniCredit employees. The goal was to bring more young people to the theatre, making them aware of its inclusive nature and the many training courses and workshops open to those who want to develop and grow their talents. The open day included a guided tour of the theatre, defined by National Geographic as one of the ten most beautiful in the world.
This sponsorship further enhances our Group's cultural partnerships. As a bank, we have a long tradition of supporting the most prestigious cultural activities in the country, with the awareness that investing in culture can generate significant benefits for the sustainable social and economic development of our territories. This partnership with the San Carlo Theatre in Naples is a prime example, as it is one of the cultural jewels of our country. We wanted to ensure that this sponsorship also supported the educational and training activities of the Officine San Carlo, giving them new impetus, for the benefit of young generations in Naples who can benefit from additional spaces in the city to cultivate their talents.”
Head of Client Strategies at UniCredit Italy